Overview
Marketing automation portal with email sequences, lead scoring, MQL dashboards, and CRM sync.
Client & Industry
Client: SaaSify Inc.
Industry: B2B SaaS Marketing
The Challenge
Marketing and sales argued over lead quality. Nurture emails were sent manually from Mailchimp lists.
Our Approach
We ran a focused discovery sprint with stakeholders, mapped existing workflows, and shipped in phases so users saw value within the first six weeks. Each release included QA, performance testing, and documentation for internal teams.
Outcome
The platform is now in daily production use. Internal teams report faster decision-making, fewer manual steps, and clearer visibility into the metrics that matter to leadership.